Chinese tech giant Xiaomi has officially launched its range of smartphones in Kenya, marking a strategic push to increase its presence in the African market. The move aims to offer Kenyan consumers affordable yet high-quality devices, competing with established brands like Samsung and Tecno. Xiaomi plans to leverage its popular models, including feature-rich smartphones with advanced cameras and long-lasting batteries, to attract a larger customer base. The company also intends to expand its retail and service network across key cities to enhance accessibility and after-sales support. Analysts see this as a bold step in Xiaomi’s global expansion strategy, targeting rapid growth in emerging markets.
0 Comments